Abstract
Existing research implies bodybuilders are a homogenous group with gender, power, control and empowerment, as well as afflictions such as personal inadequacies, dominating scholarly thinking concerning their identity. External critiques have frequently portrayed bodybuilders in a negative light, whilst phenomenological accounts have emphasized participant's positive experiences. This research has focused on bodybuilder identity in New Zealand. Some 382 competitive bodybuilders completed a questionnaire as part of a three-year project. Factor analysis generated the following themes: Self-Life Enhancement; Bodybuilder Lifestyle; Body Manipulation; Physical Attractiveness Tool; Healthy-Balanced Self-Image; The Price of Bodybuilding and An Extreme Competitive Aesthetic Pursuit. The findings suggest that there is heterogeneity in bodybuilder identities and whilst bodybuilding may positively reinforce identity construction, it may also lead to identity conflicts, negative experiences and self-risk.
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