Abstract
Despite increased structural opportunities through Title IX, adolescent females in the US continue to participate in physical activity less than males. This persistent pattern suggests gender stereotypes might subtly groom girls’ and boys’ choices about health behaviors. Although communication can shape gender stereotypes, the majority of physical activity studies employ social influence frameworks (i.e. social learning theory) that ignore this important dimension of influence. Because the family is a primary socializing agent where gender roles are learned, the current qualitative interview study of high school basketball players illustrates: (1) how communication within the family context prompts learning about parental role models in sport; (2) how adolescents talk about maternal and paternal sports participation. This research suggests that communication is an important modifiable social process for physical activity interventions that include a family influence component.
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