Abstract
This paper investigates the multiplex and complex nature of popular culture in developing nations in the midst of globalization by comparatively analyzing two cultural icons of Korean society: a Texas Ranger pitcher, Chanho Park, and a rock musician, Taiji Seo. Being in two different areas of culture, they represent two extremes. While Park symbolizes conservatism and adaptation, Seo stands for deviation and progressiveness. They, however, share some similarities. They are similar not only in their sociocultural functions and influences, but also in their contradictions. In addition, if these two figures are put into the discussion of power relations at global level, dependent aspects of cultural process emerge. The ultimate similarity between Park and Seo is that they are essentially the ‘cultural products’ of post-industrial capitalistic society.
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