Past research of American Olympic telecasts has suggested that gender, ethnic, and national biases may hide within prime-time network telecasts. Analysis of host and reporter commentary in the 2000 Sydney Olympics confirmed that men athletes, Whites, and Americans continued to be the most-mentioned and most-positively portrayed in the television coverage, yielding more than their fair share of coverage. Analysis of gendered coverage showed that men were characterized as being more athletic and more committed than women athletes, and, in addition, men received over half of all airtime and of all mentions of athletes. Analyses of ethnicity showed that White athletes were portrayed as succeeding because of commitment, whereas Black athletes succeeded because of innate athletic skills. Analyses of nationalism found that the most-mentioned athletes and half of all athletes mentioned were American participants. Such differential treatment has significant implications for the development of American viewers’ self-identity, particularly for children and teenagers.
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