Abstract
As global corporations scan the world for preferential locations, particular places are forced into a competitive race to attract inward investors. All of this is leading to increased global inter-urban competition around entertainment industries, where cities must reimage and reimagine themselves in order to position themselves as `world-class'. Sports stadiums and other complexes have become increasingly important in this dynamic. In this article, the shift in sports venue from the Montreal Forum to the Molson Centre is examined as a means to explore a variety of issues: the privatization and spectacularization of urban spaces, the local customization of those developments through a marketing of nostalgia, the increasing importance of sport teams and venues in investment in civic images and infrastructure.
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