This article examines some of the gendered processes surrounding the selection of leaders in Norwegian sporting organizations. It was found that the most desirable candidates possessed professional-managerial skills that could open corporate doors. This corporate image reflects the valorization of masculine norms in contemporary organizations. The normalization of this androcentric culture rendered the organizations as gender-neutral entities, thus masking fundamental links between masculinity, power and leadership. The study illustrates the formidable distance between rhetoric and reality, as well as between legislation and realization.
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