Effectiveness of Social Media Use for Digital Marketing Planning During the COVID-19 Pandemic in Taiwan

Goffman E . The Presentation of Self in Everyday Life. Vol. 21. London, England: Penguin; 1978.

Short J Williams E Christie B . The Social Psychology of Telecommunications. Toronto, ON, Canada; London, England; New York, NY: Wiley; 1976.

Kumar S Xu C Ghildayal N Chandra C Yang M . Social media effectiveness as a humanitarian response to mitigate influenza epidemic and COVID-19 pandemic [published online ahead of print January 29, 2021]. Ann Oper Res. doi:10.1007/s10479-021-03955-y.

Gottlieb M Dyer S . Information and disinformation: social media in the COVID-19 crisis. Acad Emerg Med. 2020;27(7):640-641.

Malecki KM Keating JA Safdar N . Crisis communication and public perception of COVID-19 risk in the era of social media. Clin Infect Dis. 2021;72(4):697-702.

Bastani P Bahrami MA . COVID-19 related misinformation on social media: a qualitative study from Iran [published online ahead of print April 5, 2020]. J Med Internet Res. doi:10.2196/18932.

Chirumamilla S Gulati M . Patient education and engagement through social media. Curr Cardiol Rev. 2021;17(2):137-143.

Islam MN Islam ARMT Hasan MS Prodhan MTR Chowdhury MH Mamun MHA . Mass media influence on changing healthy lifestyle of community people during COVID-19 pandemic in Bangladesh: a cross-sectional survey. Asia Pac J Public Health. 2021;33(5):617-619.