The consumption of fruits and vegetables (F&V) has many health benefits, yet the majority of the world’s population, including young children, consume less than recommended. This article provides caregivers’ perspectives on cultural determinants of F&V consumption in children in Fiji. A qualitative study design using focus group discussions with caregivers of children aged 6 months to 5 years old in Suva was used. Thematic content analysis was undertaken to identify common issues using four main themes. Subthemes were further analyzed from the broad themes to understand caregiver’s perceptions. Caregivers perceived that meal components lacked F&V and food preparation and cooking methods of F&V did not stimulate children’s appetite. Non-vegetable products such as meat and fish were perceived as more valued and privileged for those consuming them. Understanding cultural determinants as perceived by caregivers is important to inform strategies to increase F&V consumption in children.
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