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Book Review: R.V. Rajan. 2013. Don’t Flirt with Rural Marketing—The Handbook of Rural Marketing

Millennial Asia

Impact Factor: 1.1 / 5-Year Impact Factor: 1.5

Journal Homepage Submission guidelines

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Book review

First published online October, 2014

Book Review: R.V. Rajan. 2013. Don’t Flirt with Rural Marketing—The Handbook of Rural Marketing

Volume 5, Issue 2

https://doi.org/10.1177/0976399614541209

Abstract

R.V. Rajan. 2013. Don’t Flirt with Rural Marketing—The Handbook of Rural Marketing. Madras, India: Productivity and Quality Publishing Private Limited, ₹ 395, 102 pp., ISBN: 9788185984629.