Serumpun on Screen: Malaysian Audiences’ Engagement with Indonesian Films

Abstract

Cinema remains a vital legacy medium that facilitates the cross-border circulation of cultural content. In Malaysia, audiences are increasingly exposed to films from diverse regional and global markets. Indonesian films have emerged as a major presence at the Malaysian box office, ranking third behind Hollywood and Chinese productions. This study investigates the reception of Indonesian films among Malaysian audiences, focusing on the roles of cultural proximity, narrative appeal and transnational screen culture. Employing a qualitative approach guided by narrative inquiry, this study draws on in-depth interviews with 12 Malaysian participants and analyses using NVivo. The study identifies four key thematic areas: cultural proximity and shared values; narrative appeal and storytelling strength; film access and consumption practices; aesthetic and technical appreciation; and comparative reflections on Malaysian cinema. The findings reveal that Indonesian films resonate strongly with Malaysian audiences due to shared religious, linguistic and historical affinities, and that they offer emotionally and intellectually rewarding experiences. This study highlights the role of cultural familiarity in cross-border film reception and contributes to broader debates on intra-Asian transnational cinema and audience studies in Southeast Asia.