The Internet has moved human interaction to a virtual dimension. The World Wide Web has helped create online communities that link to one another and form a complicated web of interactions. Corporations that operate in these environs have begun to listen to the ‘voice’ of their communities and participate in their ‘conversations’. Blogs are quickly emerging as a useful media of participating in consumer conversations. This article articulates the role of blogs in a computer-mediated society with specific reference to its use in the business world.
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