Abstract
Sumit Roy of Univbrands moved back to his hometown in Kolkata, after spending 14 years in Mumbai, once he discovered a way to ‘e-coach people to grow brands’. This is the story of how he moved from building brands, for Ogilvy & Mather (1973–87), to building people who build brands, for Lintas (1987–91). In 1991 he started a ‘learn by earning university’, Univads, which rapidly evolved into Univbrands by 1996 as clients now wanted to use more than just advertising to build their brands. The year 1996 was also when the Internet revolution swept the world. Thanks to a chance meeting with Diane Garrod, Univbrands became the world's smallest learn-by-earning university, based out of India.
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