Abstract
This study analyzed the demography of investors in Gurgaon and its correlation with the investment pattern and criteria of investment. The study analyses how customer think and evaluate the situation before investing in the shares in Indian stock market, and at the same time it also tries to see that how customer behaves after investing in shares with market speculation and sentiments. This paper tried to find out the awareness of the investors towards the various technical factors and their applications related to shares and share market. A structured questionnaire was constructed in which each question pertains to specific task. A sample of sample size 250 was taken of all investors in Gurgaon, HR. It is concluded that most of the investors in Gurgaon are male, youth, salaried, well educated and have higher income. Youths have the extra funds to dispose as most of them were found between 20–30 years age group, have higher income and hence have more fund at their disposal. The investors think some common things as fundamentals of company, promoters, reputation and goodwill, quarterly result and dividend before investing. Mutual funds emerged as preferred choice among investors. They used to sell shares generally when they required fund or when market is booming. Market is efficient as the investors are well informed and the information is readily available.
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