The study deals with the predictive ability of the two measurements, namely SERVQUAL and SERVPERF, on customer satisfaction in three service industries initially. Second, it investigates the role of mediation of consumer satisfaction between overall service quality and repurchase intention: and also the role of mediation of overall service quality between customer satisfaction and repurchase intention. Finally, it examines the relative importance of service quality factors on customer satisfaction in the three service industries. The result shows the betterment of application of SERVPERF measures and the mediation role of customer satisfaction between the overall service quality and repurchase intension. The relative importance of service quality factors on customer satisfaction differs in different service industries.
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