There are several participants in the financial markets. Each of them has access to different information. This information gets reflected in their trading strategies and consequently their trading profits. Often the sub-brokers are better informed than the individual investors therefore they perform better. Survey data has been used to study the profile of brokers as well as investors. The research underscores perceptual differences between these two groups. A two pronged approach consisting of investor education and advertisements is recommended to address problems of asymmetric information.
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