Attrition and retention are the buzz words today in the IT industry at global level in general and in India in particular. Using a sample of 1000 IT professionals, the study at hand attempts to find out the prominent alternative employment factors and also the leading retention approaches that may be used to keep the IT professionals intact. The study brings out that the IT professional regard the work conditions as the most important factor followed by compensation and the family circumstances as the major influencing factors that may be considered while planning a job change by the IT professionals. A family friendly policy, identification, recognition & motivation of key performers and flexible work schedule have emerged as the top runner retention strategies as suggested by the IT professionals.
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