Abstract
Business Intelligence (BI) will play a major role in coming years as with the convergence of Communication & Information Technology there is intense competition. Geographic barriers are slowly getting dismantled & the whole world is getting integrated. Those business will be able to survive who can convert vast amount of data that is collected using the ERP, SCM, CRM systems into knowledge about its customers, competitors & suppliers. This is what the business intelligence about.
In the past the BI tools were expensive & beyond the reach of many companies. Hence this technology was implemented by large scale organizations. With advancement in time there are tools available to cater to SME sector. IDC, FROST & SULLIVAN who are two well known technology forecasters have predicted that BI market will have a CAGR of 30% & majority of BI implementation will be in SME sector.
The paper introduces the concepts of HI, a case studies of BI applications in a new product introduction. At FORE SCHOOL OF MANAGEMENT we have developed a BI tool to cater to SME/Education segement. Some details are also given.
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