Suprajit Engineering Limited

Abstract

Suprajit Engineering Limited (SEL) was set up by Mr Ajith Kumar Rai, who serves as its Managing Director, when he returned as a fresh graduate from Canada. Foreseeing a boom in the country’s automobile market, Ajith decided to establish an automotive cable-manufacturing unit. His clarity of vision convinced TVS Motors to invest in setting up Suprajit Engineering as a small, one-unit firm in Bangalore, a fast-growing Indian metro. Beginning in 1987 as a small-scale automotive cable manufacturer, Suprajit is now a public listed company, with some of the world’s biggest automobile companies as clients, products spanning a wide range of automotive and non-automotive parts and eleven manufacturing units. This case traces the inspiring story of Suprajit Engineering Limited and aims to highlight the reasons behind Suprajit’s success and is intended to demonstrate rapid growth strategies of entrepreneurial firms.