Rozee.pk is a case about how an entrepreneur, having recently migrated from the Silicon Valley to Pakistan, is working on the commercial launch of his fourth (commercial) dot-com venture—as a late entrant into the online job posting and search market. However, this investment is different from his earlier ventures because the revenue streams will be coming from within the low e-readiness economy of Pakistan. The key decision the protagonist faces is how to move from free to paid services; delays add to the ‘burn rate’ and allow heavy promotions by a rival to capture market share. Launching prematurely may hurt the Rozee brand in pursuing key accounts.
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