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Morgen Witzel,Tata – The Evolution of a Corporate Brand,(Penguin Books,India),2010,PP. 256,RS. 599,ISBN 9780670084067

Metamorphosis: A Journal of Management Research

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First published online July, 2010

Morgen Witzel,Tata – The Evolution of a Corporate Brand,(Penguin Books,India),2010,PP. 256,RS. 599,ISBN 9780670084067

Volume 9, Issue 2

https://doi.org/10.1177/0972622520100211

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