Abstract
Large organisations evolve through different life cycles. Size, age, spread and ownership factors determine their response pattern and potential to sustain over the years. Based on the author’s consultancy experience, this paper describes in detail the conceptual and practical perspectives of organisational renewal in banks as service organisations. As the external environment is becoming turbulent and rapidly changing, many traditional and bureaucratic organisations suffer from the inability to plan and execute necessary internal changes. Transforming large organisations from reactive to proactive enterprises is a constant source of concern to the top management members. This paper emphasises the need for integrating plan and action for the renewal effort to provide long term benefit to a declining organisation.
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