The Synergy of Mindfulness and Smart Technology in Consumer Behaviour: A Systematic Review

Abstract

Mindfulness is a transformative approach to address overconsumption and has attracted researchers’ attention over the last two decades. Moreover, integrating smart technologies into the mindfulness research could bring novel aspects, for example, help people to consciously make better consumption choices, limit the amount of their mindless consumption and even gain more satisfaction over time through practising mindfulness throughout the consumer decision-making process while using smart technologies. This research offers a conceptual framework to explain the intersection of mindfulness, consumer behaviour and smart technologies through a systematic literature review of 90 articles in the past two decades. The theory, constructs, contexts and methods analysis highlights the theoretical bases, contextual settings, variables and attributes and methodologies discussed in the literature. Furthermore, manual cluster analysis yields five clusters that present the intellectual structure of the field. The study integrates the consumer decision-making process with mindfulness and smart technologies and proposes future research questions. Practitioners could implement new ways of applying the principles of mindfulness in the Marketing 6.0 era, which is characterized by smart technologies.