Examining the Link Between Perceived CSR and Job Performance: Important Roles of Perceived Organizational Support and Gender

Abstract

Despite efforts to explore how employees react to corporate social responsibility (CSR), the research on this topic within the hospitality industry has yet to reach its mature stage. Anchored in social exchange theory, the present research endeavours to address this critical gap by proposing that employees’ perceptions of CSR lead to improved job performance. The study also hypothesizes that perceived organizational support (POS) acts as a mediator. Additionally, the role of gender as a moderator has also been proposed. Results based on data from 396 hotel employees in Istanbul, Türkiye, revealed a positive association of employees’ CSR perceptions with POS. Moreover, POS mediates the perceived CSR–job performance link. Finally, the POS–job performance link was found to be stronger for female hospitality employees than male hospitality employees. In addition to theoretical contributions, our findings offer significant practical implications, guiding managers to better prioritize CSR efforts and boost employee performance.