This study aims to offer insightful knowledge on organizational members’ real-life experience of working in a ‘new normal’ environment and explores changes in organizational HR practices and the future of work culture during this pandemic. Applying the qualitative methodology through implementing an in-depth interview technique, this study revealed subjective insights on pandemic impacts within diverse organizations and their coping strategies, that is, remote work practices and technological adaptations. The study found out that HR functionalities powered by different online tools and remote work or flexible roster duties are ensuring employee betterment and organizational productivity at the same time. Pandemic countermeasure oriented or transformed HR practices like online training and e-recruitment are keeping the workforce steady in this distressing time, but the ‘new normal’ lifestyle and evolved work environment, practices are putting much stress on and changing the dimension of work policies like employee well-being, compensation, leave, and so on, through isolation, quarantine and strict health guideline type issues.
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