FrankeN., KeinzP., & StegerC. J. (2009). Testing the value of customization: When do customers really prefer products tailored to their preferences?Journal of Marketing, 73, 103–121.
2.
ShapiroC., & VarianH. R. (1998). Visioning: The smart way to sell information. Harvard Business Review, 106–114. https://hbr.org/1998/11/versioning-the-smart-way-to-sell-information