Abstract
Jonah Berger, Invisible Influence: The Hidden Forces that Shape Behavior, 2016, London, UK: Simon & Schuster, 264 pp., ₹599. ISBN: 9781471148040
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Jonah Berger, Invisible Influence: The Hidden Forces that Shape Behavior, 2016, London, UK: Simon & Schuster, 264 pp., ₹599. ISBN: 9781471148040
View all access options for this article.