Shopping mall is a group of retail stores under one roof. Malls have been constantly adapting and changing in both style and substance in order to attract increasingly sophisticated and fickle consumers. There are various factors which might affect shoppers’ selection of a place to shop. The present study is an attempt in this regard with special reference to Indian context. The objective of this study was to identify the factors affecting selection criterion of consumers with respect to shopping malls. Mall intercept survey was conducted to identify the factors which influence the selection of shopping malls in multiple cities. The sample included 181 active mall shoppers. Total seven factors which influence the selection of shopping malls from consumer’s view point were identified with a structure questionnaire. Study will help the mall owners and the retail marketers to understand the insights of shoppers that on what basis consumers select the shopping malls for shopping. On these bases, they can plan their strategies for shopping malls.
AlexanderA. A. & MuhlebachR. F. (1992). Shopping centre management. Chicago, IL: Institute of Real Estate Management.
2.
BailayR. (2003). In India, shopping takes on a whole new meaning. The Wall Street Journal, December16, New York. Retrieved 18August2016, from https://businessperspectives.org/media/zoo/applications/publishing/templates/article/assets/js/pdfjs/web/viewer.php?file=/pdfproxy.php?item_id:4625
3.
BalogluS. & McClearlyK. W. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868–897.
4.
BanerjeeN. (2012). A study on the attractiveness dimensions of shopping malls: An Indian perspective. International Journal of Business and Social Science, 3(2), 102–111.
5.
BellengerD.RobertsonD. & GreenbergB. (1977). Shopping centre patronage motives. Journal of Retailing, 53(2), 29–38.
6.
BitnerM. J. (1992). Servicescapes: The impact of physical surroundings on customer and employee. Journal of Marketing, 56(2), 69–82.
7.
BlackwellR. D.MiniardP. W. & EngelJ. F. (1995). Consumer behaviour. New Delhi: Thomson/South-Western.
8.
BlochP. H.RidgwayN. M. & DawsonS. A. (1994). The shopping mall as consumer habitat. Journal of Retailing, 70(1), 23–42.
9.
BoomsB. H. & BitnerM. J. (1981). Marketing strategies and organization structures for service firms. In DonnellyJ. H. & GeorgeW. R. (Eds), Marketing of services (pp. 47–51). Chicago, IL: American Marketing Association.
10.
BucklinL. P. (1971). Retail gravity models and consumer choice: A theoretical and empirical critique. Economic Geography, 47(4), 489–497.
11.
CowellD. (1993). The marketing of services. Oxford, England: Butterworth Heinemann.
12.
DasG.GuinK. K. & DattaB. (2013). Impact of store personality antecedents on store personality dimensions: An empirical study of department retail brands. Global Business Review, 14(3), 471–486.
13.
DawsonJ. A. (1983). Shopping centre development. London: Longman.
14.
DennisC.MarslandD. & CockettT. (2001). The mystery of consumer behaviour: Market segmentation and shoppers’ choices of shopping centres. International Journal of New Product Development & Innovation Management, 3(3), 221–237.
15.
DevganD. & KaurM. (2010). Shopping malls in India: Factors affecting Indian customers’ perceptions. South Asian Journal of Management, 17(2), 29–46.
16.
DonovanR. J. & RossiterR. J. (1982). Store atmosphere: An environmental psychology approach. Journal of Retailing, 58(1), 34–57.
17.
DownsR. M. (1970). The cognitive structure of an urban shopping center. Environment and Behaviour, 2(1), 13–39.
18.
DubihlelaD. & DubihlelaJ. (2014). Attributes of shopping mall image, customer satisfaction and mall patronage for selected shopping malls in Southern Gauteng, South Africa. Journal of Economics and Behavioural Studies, 6(8), 682–689.
19.
El-AdlyM. I. (2007). Shopping malls attractiveness: A segmentation approach. International Journal of Retail and Distribution Management, 35(11), 936–950.
20.
FergusonR. J.PaulinM.PigeassouC. & GauduchonR. (1999). Assessing service management effectiveness in a health resort: Implications of technical and functional quality. Managing Service Quality, 9(1), 58–65.
21.
FieldA. (2000). Discovering statistics using SPSS for Windows. London, Thousand Oaks and New Delhi: SAGE Publications.
22.
FinnA. & LouviereJ. J. (1996). Shopping centre image, consideration, and choice: Anchor store contribution. Journal of Business Research, 35(3), 241–251.
23.
FrasquetM.GilI. & MollaA. (2001). Shopping-centre selection modeling: A segmentation approach. The International Review of Retail, Distribution and Consumer Research, 11(1), 23–38.
24.
FrimpongN. O. (2008). An evaluation of customers’ perception and usage of rural community banks (RCBs) in Ghana. International Journal of Emerging Markets, 3(2), 181–196.
25.
GuyC. (1994). The retail development process: Location, property and planning. London: Routledge.
26.
HauserJ. R. & KoppelmanF. S. (1979). Alternative perceptual mapping techniques: Relative accuracy and usefulness. Journal of Marketing Research, 16(1), 495–506.
27.
HaynesJ. & TalpadeS. (1996). Does entertainment draw shoppers: The effects of entertainment centres on shopping behavior in malls?Journal of Shopping Centre Research, 3(2), 29–48.
28.
HedhliK. E. & ChebatJ. C. (2009). Developing and validating a shopper-based mall equity measure. Journal of Business Research, 62(6), 581–587.
29.
HeideM. & GrønhaugK. (2006). Atmosphere: Conceptual issues and implications for hospitality management. Scandinavian Journal of Hospitality and Tourism, 6(4), 271–286.
30.
HoffmanK. D. & BatesonJ. E. G. (2002). Essentials of services marketing: Concepts, strategies and cases. New Delhi: Thomson Learning Inc.
31.
HowardE. (1995). Partnerships in shopping centres. Oxford, England: Oxford Institute of Retail Management.
32.
HowellR. D. & RogersJ. D. (1980). Research into shopping mall choice behaviour. Advances in Consumer Research, 8, 671–681.
33.
HuH. & JasperC. R. (2001). A qualitative study of mall shopping behaviours of mature consumers. Journal of Shopping Center Research, 14(1), 17–38.
34.
HumeM.SullivanM. G.LieschP. & WinzarH. (2006). Understanding service experience in non-profit performing arts: Implications for operations and service management. Journal of Knowledge Management: Special Issue, Not-for-Profit Government and Voluntary Sector Management, 24(4), 304–346.
35.
IbrahimM. F. & NgC. W. (2002). Determinants of entertaining shopping experiences and their link to consumer behaviour: Case studies of shopping centers in Singapore. Journal of Leisure Property, 2(4), 338–357.
36.
KahnB. E. & WansinkB. (2004). The influence of assortment structure on perceived variety and consumption quantities. Journal of Consumer Research, 30(4), 519–533.
37.
KajaloS. & LindblomA. (2010). Surveillance investments in store environment and sense of security. Facilities, 28(9/10), 465–474.
38.
KenhoveP. V.WulfK. D. & WaterschootW. V. (1999). The impact of task definition on store-attribute salience and store choice. Journal of Retailing, 75(1), 125–137.
39.
KirkupM. H. & RafiqM. (1999). Marketing shopping centres: Challenges in the UK context. Journal of Marketing Practice: Applied Marketing Science, 5(5), 119–133.
40.
KoelemeijerK. & OppewalH. (1999). Assessing the effects of assortment and ambience: A choice experimental approach. Journal of Retailing, 75(3), 319–345.
41.
KotlerP. & ArmstrongG. (2002). Principles of marketing. New Delhi: Pearson Education Asia.
42.
KotlerP. (1973). Atmospherics as a marketing tool. Journal of Retailing, 49(4), 48–64.
LeHewM. L. A. & FairhurstA. E. (2000). US shopping mall attributes: An exploratory investigation of their relationship to retail productivity. International Journal of Retail and Distribution Management, 28(6), 261–279.
45.
LeoP. Y. & PhilippeJ. (2002). Retail centers: Location and consumer’s satisfaction. The Service Industries Journal, 22(1), 122–146.
46.
LevyM.WeitzB. & PanditA. (2012). Retail Management (8th ed.). New Delhi: McGraw Hill Education (India) Pvt. Ltd.
47.
LiF.ZhouN. & ZhuangG.2003, Need-driven or pleasure-driven? An empirical study of Chinese consumers’ behaviour at shopping mall. Allied Academies International Conference, Proceedings of the Academy of Marketing Studies, 8(2), 69–74.
48.
LovelockC. H. (1992). Seeking synergy in service operations: Seven things marketers need to know about service operations. European Management Journal, 10(1), 22–29.
49.
MartinC. A. & TurleyL. W. (2004). Malls and consumption motivation: An exploratory examination of older generation Y consumers. International Journal of Retail and Distribution Management, 32(10), 464–475.
50.
McCarthyE. J. (1964). Basic marketing. Homewood, IL: Irwin.
51.
McGoldrickP. J. (2002). Retail marketing. London: McGraw Hill Education.
52.
MeoliJ.FeinbergR. A. & WestgateL. (1991). A reinforcement-affect model of mall patronage. In HolmonR. H. & SolomonM. R. (Eds), Advances in consumer research (pp. 441–444). Provo, UT: Association for Consumer Research.
53.
NelsonR. L. (1958). The selection of retail location. New York: Dodge Corporation.
54.
NunnallyJ. C. & BernsteinI. H. (1994). Psychometric theory. New York: McGraw-Hill.
55.
O’KellyM. E. (1981). A model of the demand for retail facilities, incorporating multistop, multipurpose trips. Geographical Analysis, 13(2), 134–148.
56.
PatelV. & SharmaM. (2009). Consumers’ motivations to shop in shopping malls: A study of Indian shoppers. Journal of Advance in Consumer Research, 8, 285–289.
57.
Peek-AsaC.CasteelC.KrausJ. F. & WhittenP. (2006). Employee and customer injury during violent crimes in retail and service businesses. American Journal of Public Health, 96(10), 1867–1872.
58.
PessemierE. (1980). Store image and positioning. Journal of Retailing, 56(1), 94–106.
59.
PookulangaraS. & KnightD. K. (2013). Indian consumers’ mall patronage intentions: Impacts of shopping motivations, subjective norms, materialism, and self-efficacy. Journal of Global Fashion Marketing, 4(1), 20–32.
60.
Rajagopal. (2009). Growing shopping malls and behaviour of urban shoppers. Journal of Retail and Leisure Property, 8(22), 99–118.
61.
RuizF. (1999). Image of suburban shopping malls and two-stage versus uni-equational modeling of the retail trade attraction: An empirical application. European Journal of Marketing, 33(5/6), 512–530.
62.
SchiffmanL. G.KanukL. L. & KumarS. R. (2010). Consumer behaviour. New Delhi: Pearson.
63.
SchmittB. H. (1999). Experiential marketing; How to get customers to sense, feel, think, act and relate to your company and brands. New York: Free Press.
64.
ShermanE.MathusA. & SmithR. (1997). Store environment and consumer purchase behaviour: Mediating role of consumer emotions. Psychology and Marketing, 14(4), 361–378.
65.
ShostackG. (1977). Breaking free from product marketing. Journal of Marketing, 41(2), 73–80.
66.
SinghH. & DashP. C. (2012). Determinants of mall image in the Indian context: Focus on environment. Asia-Pacific Journal of Management Research and Innovation, 8(4), 407–415.
67.
SitJ.MerrileesB. & BirchD. (2003). Entertainment seeking shopping centre patrons: The missing segments. International Journal of Retail and Distribution Management, 31(2), 80–94.
68.
SlattenT.KroghC. & ConnolleyS. (2011). Make it memorable: Customer experiences in winter amusement parks. International Journal of Culture, Tourism and Hospitality Research, 5(1), 80–91.
69.
SoderlundM. & RosengrenS. (2008). Revisiting the smiling service worker and customer satisfaction. International Journal of Service Industry Management, 19(5), 552–574.
70.
SpiesK.HesseF. & LoeschK. (1997). Store atmosphere, mood and purchasing behavior. International Journal of Research in Marketing, 14(1), 1–17.
71.
SteenkampJ. B. & WedelM. (1991). Segmenting retail markets on store image using a consumer-based methodology. Journal of Retailing, 67(3), 300–321.
72.
StevensJ. P. (1992). Applied multivariate statistics for the social sciences. Hillsdale, NJ: Erlbaum.
73.
StoltmanJ. J.GentryJ. W. & AnglinK. A. (1991). A reinforcement-affect model of mall patronage. In HolmonR. H. & SolomonM. R. (Eds), Advances in consumer research (pp. 434–440). Provo, UT: Association for Consumer Research.
74.
SujoT. & PhatakB. (2012). A study of consumer behaviour approach towards shopping mall attractiveness with special reference to the city of Ahmedabad. Research Journal of Social Science and Management, 2(5), 146–154.
75.
TiwariR. & AbrahamA. (2010). Understanding the consumer behaviour towards shopping malls in Raipur city. International Journal of Management & Strategy, 1(1), 1–14.
76.
TongueM. A.OtienoR. & CassidyT. D. (2010). Evaluation of sizing provision among high street retailers and consumer buying practices of children’s clothing in the UK. Journal of Fashion Marketing and Management, 14(3), 429–450.
77.
UbejaS. K. (2013). A study of customer satisfaction of shopping malls in Jabalpur city. International Journal of Marketing, Financial Services and Management Research, 2(1), 1–11.
78.
WakefieldK. & BakerJ. (1998). Excitement at the mall: Determinants and effects on shopping response. Journal of Retailing, 74(4), 515–539.
79.
WarnabyG. & DaviesB. J. (1997). Cities as service factories. International Journal of Retail & Distribution Management, 25(6/7), 204–211.
80.
WendyB. W. & SandraM. (2005). Teens and shopping mall preferences: A conjoint analysis approach to understanding the generational shift toward an experience economy. Journal of Shopping Center Research, 12(1), 23–53.
81.
YavasU. (2003). A multi-attribute approach to understanding shopper segments. International Journal of Retail & Distribution Management, 31(11), 541–548.
82.
ZhuangG.TsangA. S. L.ZhouN.LiF. & NichollsJ. A. F. (2006). Impacts of situational factors in buying decisions in shopping malls: An empirical study with multinational data. European Journal of Marketing, 40(1/2), 17–44.
