Eastern Housing Limited—Marketing Strategies of Real Estate Company in Bangladesh

Abstract

The article provides the case analysis of the case titled as ‘Eastern Housing Limited—Marketing Strategies of Real Estate Company in Bangladesh’. The article opens with the summary of the case study narrating the journey of the oldest and the largest player of real estate industry of Bangladesh, named as Eastern Housing Limited (EHL). The case reports key competitive advantages, business strategies, opportunities and challenges of Eastern Housing Limited (EHL) and also its current state where the company has lost its leadership position against fierce competition from other players in the market. Second section of the article provides key points of analysis followed by identification of problem in the third section. Before concluding the case, a refined marketing strategy is suggested to EHL to regain its leadership position and ensure future growth.