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Book Review: Graham Mytton,Peter Diem and Piet Hien van Dam,Media Audience Research: A Guide for Professionals

Vision: The Journal of Business Perspective

Impact Factor: 2.9 / 5-Year Impact Factor: 3.0

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Book review

First published online March, 2017

Book Review: Graham Mytton,Peter Diem and Piet Hien van Dam,Media Audience Research: A Guide for Professionals

Volume 21, Issue 1

https://doi.org/10.1177/0972262916682135

Abstract

Graham Mytton, Peter Diem and Piet Hien van Dam, Media Audience Research: A Guide for Professionals, 2015, New Delhi: SAGE Publications Ltd., 2016, 279 pp., ₹650. ISBN: 9789351506430

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