Abstract
Rajendra K. Srivastava and Gregory Metz Thomas, The Future of Branding, 2016, New Delhi: SAGE Publications, 468 pp., ₹1,295. (ISBN: 978-93-515-0316-3) (HB)
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Rajendra K. Srivastava and Gregory Metz Thomas, The Future of Branding, 2016, New Delhi: SAGE Publications, 468 pp., ₹1,295. (ISBN: 978-93-515-0316-3) (HB)
View all access options for this article.