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Vision: The Journal of Business Perspective

Impact Factor: 3.1 / 5-Year Impact Factor: 3.0

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Book review

First published online 2015-9

Book Review: Rohitashya Chattopadhyay,Understanding India: Cultural Influences on Indian Television Commercials

Volume 19, Issue 3

https://doi.org/10.1177/0972262915604918

Abstract

Rohitashya Chattopadhyay, Understanding India: Cultural Influences on Indian Television Commercials. India: SAGE Publications. 2014, 175 pp., ₹ 695. ISBN: 9788132113928

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