Systematic research regarding the effects of corporate social responsibility (CSR) on organizational stakeholder groups, like employees, remains sparse. This article examines employees’ reaction to CSR programmes at the attitudinal level and provides evidence that developing CSR to society and CSR to customer can be effective ways for companies to lower employees’ intention to quit the organization. This quantitative study was conducted with 501 managers in 19 financial service organizations in India and the results indicate that on-the-job embeddedness (on-the-JE) is negatively related to turnover intentions and mediates the relationship between CSR and employees’ intention to quit.
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