Dan Ariely, The (Honest) Truth about Dishonesty: How We Lie to Everyone—Especially Ourselves. HarperCollins Publishers, 2012, 285 pp., ₹ 399, ISBN 978-0-00-749056-1
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References
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ArielyD. (2008). Predictably irrational: The hidden forces that shape our decisions. London: HarperCollins Publishers.
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FrederickS. (2005). Cognitive reflection and decision making. The Journal of Economic Perspectives, 19(4), 25–42.