The purpose of this study was to take a preliminary look at the relationship between communication satisfaction and organizational identification. Communication Satisfaction refers to the degree of satisfaction of tin employee with the organization's total communication and Organizational Identification is one of the forms of an individual's attachment to an organization that has been recognized as having important implications for organizational effectiveness.
Data was collected using an adapted version of the Down's, (1990) Communication Audit Questionnaire (CAQ) and the six-item Organizational Identification Scale developed by Ashforth (1992). The results were analysed with correlation analysis for studying the relationships between the employee's overall communication satisfaction, the various dimensions of communication satisfaction and organizational identification. It was found that the communication satisfaction composite and its dimensions have significant positive relationships with organizational identification. The limitations and directions for future research are discussed.
AshforthB. E.MaelF. A. (1989), “Social Identity and the Organization”, Academy of Management Review, 14, pp. 20–39.
2.
AshforthB. E.MaelF. A. (1996), “Organizational Identity and Strategy as a Context for the Individual”, Advances in Strategic Management, 13, pp. 19–64.
3.
CheneyG. (1983a), “On the Various and Changing Meanings of Organizational Membership: A Field Study of Organizational Identification”, Communication Monographs, 50, pp. 342–362.
4.
CheneyG. (1983b), “The Rhetoric of Identification and the Study of Organizational Communication”, Quarterly Journal of Speech, 69, pp. 143–158.
5.
CheneyG.TompkinsP. K. (1987), “Coming to Terms with Organizational Identification and Commitment”, Central States Speech Journal, 38, pp. 1–15.
6.
CrinoM. E.WhiteM. C. (1981), “Satisfaction in Communication: An Examination of the Downs-Hazen Measure”, Psychological Reports, 49, pp. 831–838.
7.
DownsC. W.HazenM. D. (1977), “A Factor Analytic Study of Communication Satisfaction”, Journal of Business Communication, 14.3, pp. 63–73.
8.
DownsC. W. (1990), “Communication Audit Questionnaire,” Unpublished manuscript, University of Kansas, Lawrence, (as cited in KS. Varona, Federico, (1996), “Relationship between Communication Satisfaction and Organizational Commitment in Three Guatemalan Organizations”, The Journal of Business Communication, 33, pp. 111–140).
9.
DuttonJ. E.DukerichJ. M.HarquailC. V. (1994), “Organizational Images and Member Identification”, Administrative Science Quarterly, 39, pp. 239–263.
10.
FulkJ.BoydB. (1991), “Emerging Theories of Communication in Organizations”, Journal of Management, 17, pp. 407–446.
11.
HaslamS. A. (2001), Psychology in Organizations: The Social Identity Approach, London: Sage.
12.
HaslamS. A.PowellC.TurnerJ. C. (2000), “Social Identity, Self-Categorization and Work Motivation: Rethinking the Contribution of the Group to Positive and Sustainable Organizational Outcomes”, Applied Psychology: An International Review, 49, pp. 319–339.
13.
HuffC.SproullL.KieslerS. (1989), “Computer Communication and Organizational Commitment: Tracing the Relationship in a City Government”, Journal of Applied Social Psychology, 19, pp. 1371–1391.
14.
JoshiR. J.SharmaB. R. (1997), “Determinant of Managerial Job Satisfaction in a Private Organization”, Indian Journal Of Industrial Relations, 33.1, pp. 101–110.
15.
KieslerC. A. (1971), The Psychology of Commitment: Experiments Linking Behavior to Belief, New York: Academic Press.
16.
MaelF.AshforthB. E. (1992), “Alumni and their Alma Mater: A Partial Test of the Reformulated Model of Organizational Identification”, Journal of Organization Behaviour, 13, pp. 103–123.
17.
MaelF. A.TetrickL. E. (1992), “Identifying Organizational Identification”. Educational and Psychological Measurement, 52, 813–824.
18.
MaelF. A.AshforthB. E. (1995), “Loyal from Day One: Biodata, Organizational Identification, and Turnover Among Newcomers”, Personnel Psychology, 48, pp. 309–333.
19.
McCauleyD. P.KuhnertK. W.1992, “A Theoretical Review and Empirical Investigation of Employee Trust in Management”, Public Administration Quarterly, 16, pp. 265–284.
20.
OrpenC. (1997), “The Interactive Effects of Communication Quality and Job Involvement on Managerial Job Satisfaction and Work Motivation”, Journal of Psychology, 5, pp. 121–125.
21.
O'ReillyC. A.CaldwellD. (1981), “The Commitment and Job Tenure of New Employees: Some Evidence of Post-Decisional Justification”, Administrative Science Quarterly, 26, pp. 597–616.
22.
PapaM. J.AuwalM. A.ArvindS. (1997), “Organizing for Social Change Within Concertive Control Systems: Member Identification, Empowerment, and the Masking of Discipline”, Communication Monographs, 64, pp. 219–249.
23.
PattonM. Q. (2001), Qualitative Research and Evaluation Methods, Thousand Oaks, CA: Sage.
24.
PrattM. G. (1998), “To Be or Not to Be? Central Questions in Organizational Identification”, in WhettenD. A.GodfreyP. C. (Eds.), Identity in Organizations: Building Theory Through Conversations, Thousand Oaks, CA: Sage, pp. 171–207.
25.
SimonH. A. (1997), Administrative Behaviour: A Study of Decision-Making Processes in Administrative Organizations, New York: The Free Press.
26.
SinghPestonjeeD. M. (1990), “Job Involvement, Sense of Participation and Job Satisfaction: A Study in Banking Industry”, Indian Journal of Industrial Relation, 26, pp. 159–165.
27.
SproullL.KieslerS. (1991), Connections: New Ways of Working in the Networked Organization, Cambridge, MA: MIT Press.
28.
TajfelH.TurnerJ. C. (1979), “An Integrative Theory of Inter-Group Conflict”, in AustinW. G.WorchelS. (Eds.), The Social Psychology of Inter-Group Relations, Monterey, CA: Brooks-Cole, pp. 33–47.
29.
TajfelH.TurnerJ. C. (1986), “The Social Identity Theory of Inter-Group Behaviour”, in WorchelS.AustinW. G. (Eds.), Psychology of Inter-Group Relations, Chicago: Nelson-Hall, pp. 7–24.
30.
ThayerL. O. (1969), Communication and Communication Systems, Homewood: Richard D. Irwin, Inc.
31.
TompkinsP. K.CheneyG. (1983), “Account Analysis in Organizations: Decision-Making and Identification”, in PutnamL. L.PacanowskyM. E. (Eds.), Communication and Organizations: An Interpretive Approach, Beverly Hills, CA: Sage, pp. 123–146.
32.
TompkinsP. K.CheneyG. (1985), “Communication and Unobtrusive Control in Contemporary Organizations”, in McPheeR. D.TompkinsP. K. (Eds.), Organizational Communication: Traditional Themes and New Directions, Beverly Hills, CA: Sage, pp. 179–210.
33.
TylerT. R.BladerS. L. (2000), Cooperation in Groups, Philadelphia: Psychology Press.
34.
Van Knippen-BergD.SleebosE. (2000), “Further Exploration of the Organizational Identification Concept,” Unpublished Manuscript.
35.
Van KnippenbergD.Van SchieE. C. M. (2000), “Foci and Correlates of Organizational Identification”, Journal of Occupational and Organizational Psychology, 73, pp. 137–147.
36.
Watson Wyatt study: Executive Summary: Effective Communication: A Leading Indicator of Financial Performance-2005/2006 Communication ROI study: @ http://www.watsonwyatt.com/research/resrender.asp (site visited on 23-10-05).
37.
ZackM. H. (1993), “Interactivity and Communication Mode Choice in Ongoing Management Groups”, Information System Research, 4, pp. 207–239.
38.
ZeithamlV. A.BitnerM. J. (1996), Services Marketing, London: McGraw Hill.
