Strategies for Indian Insurance Companies – Post Liberalisation

Abstract

The process of evolution for the Indian Insurance Industry has been rather slow due to prolonged state control. This article starts with theoretical concepts and examines them in the light of the post liberalisation scenario, with a touch of strategizing for the future. Hence the role of Insurance Regulatory and Development Authority coming into existence is so very significant. Trust of customers will remain the major driving force and to build it overnight by the private players, is not an easy proposition, especially when the state -owned very large insurers are gearing themselves up for competition.