The primary aim of this research article is to explore the relationship between corporate citizenship (CC) and organizational citizenship behaviour (OCB), specific to selected banks in India. The article has used multi-cross-sectional descriptive empirical data collected from a sample of 430 managers from selected banks in the public and private sectors. The instruments used are a scale developed by Maignan and Ferrell (2000) for CC and a scale developed by Lee and Allen (2002) for OCB. The results show a significant positive association between CC and OCB. Findings also reveal that the ethical and discretionary dimensions of CC are significant predictors of employee OCB. The article draws upon the data to see the impact of demographics on CC and OCB. The demographic variable of age in the organizations is found to have an impact on the employee perception of CC and also OCB demonstrated by them. The results highlight the need for strengthening CC practices in the organization and the role of managers in communicating strongly the citizenship practices adopted by the organization to foster positive work attitudes.
AlbingerH.S.FreemanS.J. (2000). Corporate social performance and attractiveness as an employer to different job seeking populations. Journal of Business Ethics, 28(3), 294–311.
2.
AguileraR.V.RuppD.E.WilliamsC.A.GanapathiJ. (2007). Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations. Academy of Management Review, 32(3), 836–863.
3.
AveyJ.B.LuthansF.YoussefC.M. (2010). The additive value of positive psychological capital in predicting work attitudes and behaviors. Journal of Management, 36(2), 430–452.
4.
BackhausK.B.StoneB.A.HeinerK. (2002). Exploring the relationship between corporate social performance and employer attractiveness. Business & Society, 41(3), 292–318.
5.
BatemanT.S.OrganD.W. (1983). Job satisfaction and the good soldier: The relationship between affect and employee ‘citizenship’. Academy of Management Journal, 26(4), 587–595.
6.
BlauP.M. (1964). Justice in social exchange. Sociological Inquiry, 34(2), 193–206.
7.
BormanW.C.MotowidloS.J. (1997). Task performance and contextual performance: The meaning for personnel selection research. Human Performance, 10(2), 99–109.
8.
BrownT.J.DacinP.A. (1997). The company and the product: Corporate associations and consumer product responses. The Journal of Marketing, 61(1), 68–84.
9.
CableD.M.GrahamM.E. (2000). The determinants of job seekers’ reputation perceptions. Journal of Organizational Behavior, 21(8), 929–947.
10.
CarmeliA.GilatG.WaldmanD.A. (2007). The role of perceived organizational performance in organizational identification, adjustment and job performance. Journal of Management Studies, 44(6), 972–992.
11.
CarrollA.B. (1998). The four faces of corporate citizenship. Business and Society Review, 100(1), 1–7.
12.
ChenZ.X.FrancescoA.M. (2003). The relationship between the three components of commitment and employee performance in China. Journal of Vocational Behavior, 62(3), 490–510.
13.
CohenJ. (1988). Statistical power analysis for the behavioral sciences. San Diego, CA: Academic.
14.
DeshpandeR.WebsterF.E.Jr. (1989). Organizational culture and marketing: Defining the research agenda. The Journal of Marketing, 53(1), 3–15.
15.
DuttonJ.E.DukerichJ.M. (1991). Keeping an eye on the mirror: Image and identity in organizational adaptation. Academy of Management Journal, 34(3), 517–554.
16.
EvansW.R.DavisW. (2014). Corporate citizenship and the employee: An organizational identification perspective. Human Performance, 27(2), 129–146.
17.
FinkelsteinM.A. (2008). Volunteer satisfaction and volunteer action: A functional approach. Social Behavior and Personality: An International Journal, 36(1), 9–18.
18.
FinkelsteinM.A.PennerL.A. (2004). Predicting organizational citizenship behavior: Integrating the functional and role identity approaches. Social Behavior and Personality: An International Journal, 32(4), 383–398.
19.
FombrunC. (1996). Reputation. New York: John Wiley & Sons.
20.
GardbergN.A.FombrunC.J. (2006). Corporate citizenship: Creating intangible assets across institutional environments. Academy of Management Review, 31(2), 329–346.
21.
GreeningD.W.TurbanD.B. (2000). Corporate social performance as a competitive advantage in attracting a quality workforce. Business & Society, 39(3), 254–280.
22.
HairJ.F.AndersonR.E.TathamR.L.BlackW.C. (1992). Multivariate data analysis. New York: Macmillan Publishing Company.
23.
HandelmanJ.M.ArnoldS.J. (1999). The role of marketing actions with a social dimension: Appeals to the institutional environment. The Journal of Marketing, 63(3), 33–48.
24.
HoffmanB.J.BlairC.A.MeriacJ.P.WoehrD.J. (2007). Expanding the criterion domain? A quantitative review of the OCB literature. Journal of Applied Psychology, 92(2), 555.
25.
HomansG.C. (1958). Social behavior as exchange. American Journal of Sociology, 63(6), 597–606.
26.
IaffaldanoM.T.MuchinskyP.M. (1985). Job satisfaction and job performance: A meta-analysis. Psychological Bulletin, 97(2), 251.
27.
KhalifH.B.DahieA.M.MohamedA.A.Eid-Ga’ameyM.A. (2017). The impact of organizational culture on employee performance: Case study from University of Somalia (Uniso) in Mogadishu-Somalia. International Journal of Advanced Multidisciplinary Research, 4(8), 89–99.
28.
KonovskyM.A.OrganD.W. (1996). Dispositional and contextual determinants of organizational citizenship behavior. Journal of Organizational Behavior, 17(3), 253–266.
29.
LeeK.AllenN.J. (2002). Organizational citizenship behavior and workplace deviance: The role of affect and cognitions. Journal of Applied Psychology, 87(1), 131.
30.
LiN.LiangJ.CrantJ.M. (2010). The role of proactive personality in job satisfaction and organizational citizenship behavior: A relational perspective. Journal of Applied Psychology, 95(2), 395.
31.
LinC.P.LyauN.M.TsaiY.H.ChenW.Y.ChiuC.K. (2010). Modeling corporate citizenship and its relationship with organizational citizenship behaviors. Journal of Business Ethics, 95(3), 357–372.
32.
MacKenzieS.B.PodsakoffP.M.FetterR. (1991). Organizational citizenship behavior and objective productivity as determinants of managerial evaluations of salespersons’ performance. Organizational Behavior and Human Decision Processes, 50(1), 123–150.
33.
MahonJ.F. (2002). Corporate reputation research agenda using strategy and stakeholder literature. Business & Society, 41(4), 415–445.
34.
MaignanI.FerrellO.C. (2000). Measuring corporate citizenship in two countries: The case of the United States and France. Journal of Business Ethics, 23(3), 283–297.
35.
MaignanI.FerrellO.C. (2003). Nature of corporate responsibilities: Perspectives from American, French, and German consumers. Journal of Business Research, 56(1), 55–67.
36.
MaignanI.FerrellO.C. (2004). Corporate social responsibility and marketing: An integrative framework. Journal of the Academy of Marketing Science, 32(1), 3–19.
37.
MaignanI.FerrellO.C.HultG.T.M. (1999). Corporate citizenship: Cultural antecedents and business benefits. Journal of the Academy of Marketing Science, 27(4), 455–469.
38.
MargolisJ.D.WalshJ.P. (2003). Misery loves companies: Rethinking social initiatives by business. Administrative Science Quarterly, 48(2), 268–305.
39.
MattenD.CraneA.ChappleW. (2003). Behind the mask: Revealing the true face of corporate citizenship. Journal of Business Ethics, 45(1–2), 109–120.
40.
MolmL.D.CookK.S. (1995). Social exchange and exchange networks. Sociological perspectives on social psychology (pp. 209–235). MA: Allyn and Bacon Boston.
41.
MoormanC. (1995). Organizational market information processes: Cultural antecedents and new product outcomes. Journal of Marketing Research, 32(3), 318–335.
42.
MundraS.S. (2015, April29). Memorial Lecture series launched by State Bank of Mysore. Bangalore: Reserve Bank of India. Retrieved from https://rbi.org.in/Scripts/BS_SpeechesView.aspx?Id=955
43.
OrganD.W. (1988). Organizational citizenship behavior: The good soldier syndrome. MA: Lexington Books/DC Heath.
44.
OrganD.W.RyanK. (1995). A meta-analytic review of attitudinal and dispositional predictors of organizational citizenship behavior. Personnel Psychology, 48(4), 775–802.
45.
PetersonD.K. (2004). The relationship between perceptions of corporate citizenship and organizational commitment. Business & Society, 43(3), 296–319.
46.
PodsakoffP.M.MacKenzieS.B. (1997). Impact of organizational citizenship behavior on organizational performance: A review and suggestion for future research. Human Performance, 10(2), 133–151.
47.
PopliS.RizviI.A. (2016). Drivers of employee engagement: The role of leadership style. Global Business Review, 17(4), 965–979.
48.
PopliS.RizviI.A. (2015). Exploring the relationship between service orientation, employee engagement and perceived leadership style: A study of managers in the private service sector organizations in India. Journal of Services Marketing, 29(1), 59–70.
49.
RajanR. (2016, February11). Speech at CII’s first Banking Summit. Mumbai: Reserve Bank of India. Retrieved from https://rbi.org.in/Scripts/BS_SpeechesView.aspx?Id=992
50.
RamanS.R. (2006). Corporate social reporting in India—A view from the top. Global Business Review, 7(2), 313–324.
51.
RiordanC.M.GatewoodR.D.BillJ.B. (1997). Corporate image: Employee reactions and implications for managing corporate social performance. Journal of Business Ethics, 16(4), 401–412.
52.
SiegelD.S.VitalianoD.F. (2007). An empirical analysis of the strategic use of corporate social responsibility. Journal of Economics & Management Strategy, 16(3), 773–792.
53.
SinghU.SrivastavaK.B.L. (2016). Organizational trust and organizational citizenship behavior. Global Business Review, 17(3), 594–609.
54.
SmithC.A.OrganD.W.NearJ.P. (1983). Organizational citizenship behavior: Its nature and antecedents. Journal of Applied Psychology, 68(4), 653.
55.
TurbanD.B.GreeningD.W. (1997). Corporate social performance and organizational attractiveness to prospective employees. Academy of Management Journal, 40(3), 658–672.
56.
ValorC. (2005). Corporate social responsibility and corporate citizenship: Towards corporate accountability. Business and Society Review, 110(2), 191–212.
57.
WhettenD.A.MackeyA. (2002). A social actor conception of organizational identity and its implications for the study of organizational reputation. Business & Society.
58.
ZhengC.LamondD. (2010). Organizational determinants of employee turnover for multinational companies in Asia. Asia Pacific Journal of Management, 27(3), 423–443.
