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Global Business Review

Impact Factor: 1.9 / 5-Year Impact Factor: 2.4

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Book review

First published online 2016-8

Book Review: Atul Joshi,Winning a Billion Consumers: A Disruptive Approach for Success in India

Volume 17, Issue 4

https://doi.org/10.1177/0972150916645709

Abstract

Atul Joshi, Winning a Billion Consumers: A Disruptive Approach for Success in India. New Delhi: SAGE Publications India Pvt Ltd, 2016, 261 pp., ₹450 (ISBN: 978-93-515-0557-0)

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