Sharad Sarin,Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation . New Delhi: Response Books (Business Books from SAGE),2010,272 pp.,Rs375 (ISBN-13: 978-81-321 -0522-0[PB])

Sharad Sarin,Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation . New Delhi: Response Books (Business Books from SAGE),2010,272 pp.,Rs375 (ISBN-13: 978-81-321 -0522-0[PB])

Abstract

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