Filter Results

Select search scope: search across all journals or within the current journal

Search this journal

Enter search terms…

Advanced search

Browse

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

All content on this site: Copyright © 2026 Sage Publications. All rights reserved. This website is technically supported and operated by China National Publications Import and Export (Group) Co., Ltd. 京ICP备09090397号-11

Pingali Venugopal,Marketing Management,A Decision Making Approach . New Delhi: Response Books,2010,Rs 395(ISBN: 978-81-321-0471-1[Pb]).

Global Business Review

Impact Factor: 2.0 / 5-Year Impact Factor: 2.4

Journal Homepage Submission guidelines

Restricted access

Review article

First published online June, 2011

Pingali Venugopal,Marketing Management,A Decision Making Approach . New Delhi: Response Books,2010,Rs 395(ISBN: 978-81-321-0471-1[Pb]).

Volume 12, Issue 2

https://doi.org/10.1177/097215091101200214

Abstract

Get full access to this article

View all access options for this article.

Browse journal

Current issue OnlineFirst All issues

Similar articles

Restricted access

Special Issue of Production and Operations Management : “Global Supply Chain Risk Management”

Restricted access

SIMULTANEOUS BATCHING AND SCHEDULING FOR CHEMICAL PROCESSING WITH EARLINESS AND TARDINESS PENALTIES

Restricted access

Special Issue of Production and Operations Management : Socially Responsible Operations

Restricted access

Special Issue of Production and Operations Management : Humanitarian Operations and Crisis Management