Theo B.C. Poiesz and W. Fred van Raaij,Strategic Marketing and the Future of Consumer Behaviour Introducing the Virtual Guardian Angel . Cheltenham,Glos,UK: Edward Elgar Publishing Ltd,2007,240 pp. £53.96 (ISBN: 978-1-84376-772-4 [Hb])

Theo B.C. Poiesz and W. Fred van Raaij,Strategic Marketing and the Future of Consumer Behaviour Introducing the Virtual Guardian Angel . Cheltenham,Glos,UK: Edward Elgar Publishing Ltd,2007,240 pp. £53.96 (ISBN: 978-1-84376-772-4 [Hb])

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