Book Reviews : Jagdeep Kapoor,18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building. New Delhi: Response Books (a division of Sage Publications),2003,134 pp.,Rs 160 (Pb)

Book Reviews : Jagdeep Kapoor,18 Brand Astras: Using Brand Abilities as Weapons for CRISP Brand Building. New Delhi: Response Books (a division of Sage Publications),2003,134 pp.,Rs 160 (Pb)