The Singapore Mobile Market: A Diagnostic Study

Abstract

The developed markets in the Asia-Pacific (as well as in the West) have seen unprecedented growth in the industry in just a few years. Though in general, Asia is clearly behind the advanced markets like the West and Japan, developed markets like Singapore, Australia, Hong Kong, New Zealand, etc., are far ahead of developing markets in China, India and Indonesia. This paper attempts to reveal the key market drivers in one of the developed market of the Asia-Pacific-Singapore. Singapore is one of the most strategic markets in the Asia-Pacific, being a major telecom hub of the region with over 68 per cent mobile penetration and also rated as one of best telecom regimes in the region.

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