Effective entrepreneurship in emerging markets is a strategic process, and strategic management in emerging markets can hardly succeed without entrepreneurial orientation. Therefore, integrating the entrepreneurship and the strategic perspectives, we develop a construct of entrepreneurial strategy. Using managerial data from Jammu—an emerging market within India—the reliability of the construct is established. The construct provides a sound characterization of the relationship between contextual conditions and the opportunities for the entrepreneurial strategy in the sample.
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