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Book Reviews : R.B. Smarta,Revitalizing the Pharmaceutical Business: Innovative Marketing Approaches. New Delhi: Response Books,294 pp.,Rs 225

Global Business Review

Impact Factor: 2.0 / 5-Year Impact Factor: 2.4

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First published online August, 2001

Book Reviews : R.B. Smarta,Revitalizing the Pharmaceutical Business: Innovative Marketing Approaches. New Delhi: Response Books,294 pp.,Rs 225

Volume 2, Issue 2

https://doi.org/10.1177/097215090100200214

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