Abstract
The main objective of this paper is to examine the people's choice of health care provider in rural India and the policy concerns in engenders. This is estimated through the Logit Model by using the rural household survey on health in Karnataka state in India. The study also explores the heuristic approach through observation and informal discussion with rural people about their opinion on existing health care services. The analysis shows that the private health care provider has emerged as the people's choice. However, the choice is significantly linked with socio-economic conditions of the rural people. The discussion suggests that policy makers in India should take serious note of the growing popularity of the private sector in providing health care services, and that it would be advisable to opt for a private-public mix for regulatory and supportive policy interventions. This would inevitably promote this sector's viable and appropriate development.
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