A Study on the Perception of Investors towards Small Saving Schemes

Abstract

It is very much necessary for institutions offering investment instruments to study about the perception of investors towards various investment instruments because it influences the saving behaviour of investors. Hence, this study attempts to measure the nature of perception of investors using a five-point scale. To have a better understanding, investors are segmented into three groups based on their perception by using cluster analysis. The study has used correspondence analysis, chi-square test, analysis of variance and discriminant analysis to understand the impact of perception on saving behaviour of investors and the factors which determine the perception of investors towards saving instruments.