Abstract
This paper presents the factors influencing the choice criteria in respect of selecting a bank. In particular, it finds those criteria which have become significantly important in motivating the choice. A quantitative methodology, using responses given by one hundred consumers, is employed in the analysis. Findings show that customization is a significant choice criterion which includes speed in services, convenient display of counters, continuous flow of information and rote of interest. Other factors which hove also increased in importance ore the reliability, brand name, and economic factors, such as interest rate paid and fees and charges levied. Locational factors, such as choosing a bank close to home or workplace, other services provided, and convenience ore also significant in importance in motivating choice of a bank.
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