Mission Statement in Indian Companies: A Content Analysis

Abstract

The mission statement is the foundation on which other intended actions and strategies of an organization is built. The existence of mission statement promotes a sense of shared expectation in employees and is intended to motivate behaviours of organizational members towards common organizational goals. It is however not surprising that little attention has been paid to study the role of mission statement in Indian firms in the recent past. This paper tries to fill this void in the Indian strategy literature. It focuses on the mission statement of Indian companies drawn from the companies ‘websites. The mission statements are then analysed to determine the extent to which they conform to the commonly accepted views of the ideal mission statement. The deficiency in mission statements of Indian companies are highlighted and conclusions drawn.