Abstract
A study was conducted by the author among 100 Corporates in Chennai during April and July 2004 for portraying their varying level of awareness, interest and adoption of SCM packages in their business operations. To control the response bias and to increase the reliability of the data, a structured pattern of questions was also used during descriptive survey research. Statistical tests were employed for the data analysis using SPSS. The discriminant function emerged out of the study findings explicitly takes a logistic form that is typical of adoption behaviour of new technology based SCM services in their business operations.
Furthermore, the discriminant function designed by the authors signify shift in adoption and ’push’ behaviour and will predict the group membership among current users, future users and non-users of SCM packages by gauging their level of interest and awareness status which was, in turn, measured on a five point scale. The study findings also pointed out the need for a clear business strategy among Corporates who are planning to implement SCM packages within 18 months for experiencing quick business results. Finally the study concluded that awareness and interest levels were the two determinants which separated users from non users of SCM packages among Corporates in Chennai
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