What Does A Customer Want In A Bike

Abstract

Manufacturers have always been wondering what the customers look for in a product. Motorcycle manufacturers are no exception. More so in the changed circumstances where leading foreign brands are entering the Indian market in collaboration with the Indian manufacturers. With the growth of Indian motorcycle market increasing customer preference for variety, looks and design has compelled manufacturers to bring in newer models in the market. Yet, they are not sure that what does a customer want in a bike. Naturally, because the customer profile has changed the majority being from the 20-35 age group. Against this backdrop the present study has been conducted with the main objective of finding out what does a customer look for in a bike and what are the parameters of customer satisfaction in the case of motorcycle market. Based on survey the present study tries to underscore those attributes of a bike that lead to customer satisfaction.